Sales Strategy & Operations Leader
I find the revenue and growth problems others aren't looking at and build the systems that fix them.
"Most teams don't have a talent problem. They have a direction problem."
Over 12 years at Cox Communications, I built and optimized sales operations across a $5B organization with 2,000+ GTM employees, architecting the strategies, systems, and programs that moved the needle at scale.
I delivered $7.3M in incremental annual revenue, cut sales ramp time by 33%, generated $600K in annual cost savings, and drove 40% enrollment growth in a government subsidy program.
I work from the ground up, starting with the front line teams doing the work every day. That's where the real problems surface, and where the right solutions get built.
PROSCI Certified Change Management Practitioner
When the strategy changes but the scorecard doesn't, the scorecard wins. This project fixed the scorecard.
The comp team was about to cap top performers to save budget. The quota gap was not coming from the top. It was coming from the middle.
A federal subsidy program was missing target by a wide margin. The fix was not better marketing. It was removing one unnecessary step.
Multi-source discovery, automated enrichment, verified outreach, and pipeline review. The architecture maps to any high-volume prospecting operation.
Reps were failing because the environment was designed wrong, not because they did not know enough. I changed the environment.
Why optimizing an incentive plan around top earners leaves your biggest performance opportunity untouched.
Misaligned incentives are a structural problem, not a motivation problem.
Ready to close the gap?
If you're looking for a sales strategy and operations leader, or want to explore consulting options, let's talk scope and fit.